Roche 1993 – Today

Corporate Messaging

Basler Hoffmann-La Roche has been a BBF customer since the 1980s. We support the global diagnostics and pharmaceutical group in matters of design and communication for various medications, and as a design partner and expert for corporate messaging from sales aid to the conception of complex events and trade fair stands.

Augmented Interfaces

Understanding, linking and expanding existing data structures is the basis for a fast and efficient workflow. Then syncronyze these contents to any digital device, whether in Chicago, Madrid or Yokohama.

Brand Compliance

With the launch of AVASTIN (a tumor-starving therapy) comprehensive compliance messaging became critical. In the first step, in close cooperation with the client, message trees were created, checked for compliance, and then incorporated into various communication channels in terms of content and appearance: from the key visuals to stage design.

Watch me!

Welcome – Introduction to AVASTIN OC launch


Initially, BBF supported the pharmaceutical company in the creation of printed information brochures. As marketing became more important, our agency worked closely with Roche to develop the Umbrella design for four different HIV treatments bundled under a unified design and marketing. The result was a visual concept with uniform colors and elements and enough flexibility to allow the national companies specific adaptations.

BBF Corporate Messaging


Scope of activities

Strategy development

High quality design and content management

Online and offline media management



Development and brand management

Research, concept and content production

Translation management

Visual and technical development of web, print and live media

Big Data management

Film and photo productions

Basel · Schaffhausen · Zürich · Köln · Barcelona







Specialist in corporate messaging



Communication experts, graphic designers, web developers, video producers and architects, involved in an international network with experience and passion for our customers






Specialist in corporate messaging



Kommunikationsexperten, Grafikdesigner, Webentwickler, Videoproduzenten und Architekten, engagiert in einem internationalen Netzwerk mit Erfahrung und Leidenschaft für unsere Kunden